الأخبار التقنية

سيعرض WhatsApp الإعلانات في الحالة اعتبارًا من عام 2020 فصاعدًا

ar-web-app

Facebook ال WhatsApp المملوكة هو خدمة الرسائل خالية من الإعلانات، ولكن الأمور على وشك ان تغيير اعتبارا من عام 2020 فصاعدا. في قمة Facebook Marketing السنوية التي عقدت في هولندا ، أكد Facebook أنه سيتم عرض الإعلانات داخل التطبيق في تطبيق المراسلة اعتبارًا من عام 2020.

سيرى المستخدمون إعلانات ضمن ميزة "الحالة" في WhatsApp كما أكدها العرض التقديمي خلال القمة. سيكون مشابهًا لـ Instagram حيث يتم عرض المحتوى الدعائي في القصص ، ويمكن للمستخدمين الانتقال سريعًا لزيارة المحتوى المرتبط بالإعلان.
عندما ينقر المستخدم على الحالة ، سيتم عرض اسم المعلن بدلاً من صورة الملف الشخصي لجهة الاتصال واسمها. على عكس منصات التواصل الاجتماعي الأخرى ، سيعرض WhatsApp إعلانًا بملء الشاشة وهو نوع من أنواع الاقتحامات.

إنها ليست مفاجأة أن الإعلانات تأتي إلى WhatsApp. لقد كان من المتوقع منذ فترة طويلة أن Facebook سيجد وسيلة لاستثمار منصة الرسائل الأكثر شعبية في العالم. يحتوي WhatsApp على 1.5 مليار مستخدم في 180 دولة ، كما أن عدد المستخدمين لديه 0.2 مليار مستخدم أكثر من نظيره - Facebook Messenger.

ومع ذلك ، أشعر أن Facebook يقوم بذلك بالطريقة الصحيحة. بدلاً من عرض الإعلانات أثناء مراسلة شخص ما ، سيتم عرض الإعلانات فقط في ميزة معينة لا تكون تدخلية كما تبدو.

ما رأيك في قرار Facebook لحشر الإعلانات في WhatsApp؟ هل سيجبرك ذلك على حذف التطبيق والبحث في أي مكان آخر؟ قل لنا في التعليقات.

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